Coming up with networking event ideas can be challenging. In fact, there are two major challenges. The first is getting your guests to interact with others, outside of their usual connections; the second is providing attendees with an experience that they will talk about, when they get back to their office. In other words, “mind share after the event.” While networking is the primary issue, mind share is also important. The reason is simple: Corporations spend thousands of dollars on these events, but due to the usual “cookie cutter” program, after the event is over, it’s quickly forgotten. This loss…
Continue Reading »